Industrial and production video from small to very big company, marketing oriented

 

An industrial video is a video that targets “industry” as its primary audience. An industrial video is a type of sponsored film (such as an educational film) which prioritizes pragmatism over artistic value. While the primary purpose of an educational film is to inform an audience, the purpose of an industrial video can vary depending on the client (source wikipedia).

Like all filmmaking, industrial videos go through the stages of development, pre-production, production, post-production and distribution. During the development stage, a sponsor chooses a video production company that they believe can best meet their needs. Producers of industrial videos can hire technical writers. These technical writers attempt to translate difficult technical information from "subject matter experts" into a script that is more understandable to a general audience (source wikipedia).

INDUSTRIAL VIDEO SAMPLE

 
 

Describe your production

With a video, you can communicate to your financial partners, your customers, better than any words and also better than photo, you also add value to your products showing how you made it.

  • Show how you made it
    Showing how your product is made is a bust for your marketing.
  • Open your factory
    With a video you can open your factory to the world, showing the respect of the rules of production

Purposes

What you do with the video

If the project was a training video, the video may be included with the product, so the buyer can learn to use it most effectively. If the project was a marketing video, it may be directly mailed to potential clients to encourage them to buy the product. Or if the product was designed for exhibition, it may be shown at a trade fair. The use of industrial videos for corporate use has been increasing, suggesting that industrial videos will continue to be produced in the future.

An industrial video may be used for:

Marketing, communicating to potential clients the value of services or products.

Customers, such as a video that explains how to use a product

Fundraising, such as for informing potential investors about the merits of a company, or generating capital for a charitable cause.

Corporations, such as a video that shares a CEO's vision with his employees, or a video that warns employees against improper ethical behavior.